Hurricane Sandy Storefronts — New York City Department of Small Business Services

Red Hook;the Rockaways;Coney Island;Midland;South Street Seaport

To help neighborhood businesses rise above the devastation left by Hurricane Sandy’s waters—including in many cases a five-foot high tide mark etched in their minds and on their walls, we designed improvements to forty New York City storefronts. The designs reflect the diverse nature of six commercial strips in four boroughs–-from the Rockaways in Queens, to Coney Island and Red Hook in Brooklyn, to South Street Seaport in Manhattan and Staten Island’s Midland. The participants were selected as part of a grant program administrated by the NYC Business Assistance Corporation and Department of Small Business Services in anticipation of the one-year anniversary of the storm. The program was a unique opportunity to address the impact of the storm, but also to assist many of the businesses with creating a new image for themselves and their communities. Many of the participants include types of businesses that make up any vibrant neighborhood. Others reflect the uniqueness of their locale in one way or another. Through a combination of new custom graphics and logos, material selection and other upgrades, our designs focus on boosting the brand of each business and in turn the retail strip.